Our story
The “Toy Joy spa” company was founded by the Italian businessman Tiziano Ferro, during the XX Century in Oggiona con Santo Stefano (VA), in North Italy.
The Company became operative after its inauguration, it started the production and the selling of children’s furniture in 1952.
After a few years, the company started to expand its-self and it stopped selling furniture in 1961.
The company decided to do another activity: the selling of toys for children of all ages.
Factory in Oggiona, 1952
In 1965, “Toy Joy spa” moved on its offices in Milan and it opened real toys shops in different Italian areas.That choice was recommended by Giovanni Lazzari, who is the second business partner of the company.
He wanted to make accessible all the Italian shops to Italian people.In 1998, the company decided to enter in the International Markets: “toy Joy spa” became very popular all over the world.
In 2003, the company was handed down to the successors.